Best of Swiss Web Award Night - Migipedia is Master of Swiss Web 2011
The Master of Swiss Web 2011 is Migipedia, the open online dialog platform by and for Migros customers. The winner of the Master of Swiss Web was also awarded gold in four of ten Best of Swiss Web categories.
On Migipedia, customers can discuss their concerns online with Migros and the community, rate products, and help develop them. Migros, including Ex-Libris, had five candidates in the running for the Master award. Migipedia was implemented by Liip and Jung von Matt, Limmat. Another sensational three Goldboien - the award for the winners - went to the Department of Construction, Transport and Environment of the Canton of Aargau.
Four times gold for Migros
In addition to the master's title, those responsible for the Migipedia project also took home gold for exceptional performance in the Online Marketing and Digital Performance Campaigns categories from the Best of Swiss Web Award Night at Zurich's Kongresshaus. First place in the Technology and Digital Branding Campaigns categories also went to Migros, with the Oceanmania (Technology) and "Migros Chocolate and the Wild Chickens" (Digital Branding Campaigns) projects. The contractor for Oceanmania was Station, and for "Migros Chocolate und die wilden Hühner" Jung von Matt, Limmat.
Three gold medals for the canton of Aargau
The Department of Construction, Transport and the Environment (BVU) in the canton of Aargau was also busy collecting golden buoys - the award for the category winners and gold winners. The online spatial development project "Zeitraum Aargau" won three times, in the categories Public Affairs, Creation and Innovation. The contractor was Hinderling Volkart.
One gold each for SonaPro and Möbel Pfister
Finally, Möbel Pfister won in the Usability category with the relaunch of its online store, and in the Business Efficiency category the Sona Pro project, the online platform of the Sonova Group (Phonak) start-up of the same name. The online store of Möbel Pfister was implemented by Unic, SonaPro by Namics.
SRF with gold in the special category Digital Natives
In the 2011 "Digital Natives" special category, first place went to SRF and the trimedia children's program Zambo. The project was clearly convincing and shows what young people expect from the web today. The jury consisted exclusively of digital natives - people born after 1983 who were born with cell phones and computers. The contractor was SRF.
Viennese comedian Alf Poier and DJ Stiebeltron provided entertainment and a good atmosphere at the Best of Swiss Web Award Night. The laudations of the juries for the individual category winners are available on the website of the Best of Swiss Web also the names of the silver and bronze winners.
The jury considered 306 project submissions. The jury nominated 12 projects for the master selection.
