RTL II individualizes channel presence in Switzerland
RTL II is adapting its on-air profile in Switzerland with a look tailored to the country. In addition, RTL II is now presenting its own weather forecast for Switzerland on *RTL II News*. The face of the current campaign is Swiss chart-topper Baschi.
As an added value for the Swiss viewers of RTL II and for local identification, RTL II will be presenting Switzerland-specific content in future. From April 1, RTL II News will broadcast its own weather forecast for Switzerland in its program, as announced in an RTL2 press release on Thursday. RTL II is also focusing on the Swiss audience with a new outfit.
For the appearance in Switzerland, the broadcaster has enlisted the services of chart-topper Baschi. He will create an unmistakable country-specific design with image trailers and advertising island separators. Baschi will be seen in image trailers and advertising island separators on RTL II. Other prominent compatriots will follow as testimonials. In addition, individual formats that are particularly popular in the neighboring country will be adapted for Switzerland in the medium term.
