Affinity-Primemedia takes over ad sales for "The Must In"
As of March 1, 2011, Affinity-Primemedia is the new official advertising sales representative for Switzerland and Liechtenstein for "The Must In". The magazine has been in existence for 2 years and was first published as "The Must In" Genève.
This is published twice a year - in winter in Russian, English and French and in summer in Arabic, Chinese, English and French. MustIN Zurich will also be published for the first time at the end of June, with a further issue planned for the end of the year. The target group is a discerning, international clientele with very high purchasing power, according to an Affinity press release. As a "weekend destination", "The Must In" Zurich treats St. Moritz as a "must" for the international jet set.
Also from 1.1.11, the company based near Lausanne will be responsible for advertising sales for the magazine "L'Hommes Officiel Deutschland". The magazine informs men aged between 28 and 50 about the most important trends in fashion, beauty and culture, with artistic photo spreads, according to the press release. The glossy magazine is now published four times a year with a circulation of 60,000 copies.
