Last but not least: A newspaper is not only good for reading
Reading a newspaper can be quite surprising. After all, anyone who opens a newspaper in Switzerland these days is holding not just something to read, but also a piece of toilet paper.
As soon as the newspaper has been read and folded up, it is given a new purpose during recycling. The creative minds at JWT HF were inspired by this paper cycle. They designed an advertisement for the new Hakle toilet paper, which has been on the market since mid-March. As Hakle Naturals is made from 100 percent recycled paper, the ad very subtly points out that the newsprint in the reader's hands is not only suitable for reading. In this way, many a newspaper reader will have a déja-vu with the reading material in the loo over the next few days. The advertisement will be placed in newspapers and magazines throughout Switzerland.
