Valencia Communication: Coop Trophy - for those with a love of cuisine
Coop's 16th Points Hunt has been underway since March 21, 2011. The advertising agency Valencia Kommunikation once again handled the Trophy campaign and conceived and designed all point-of-sale promotional materials.
The measures can be seen in all Coop stores until July 16, 2011.
Responsible at Coop: Jürg Peritz (Head of Marketing/Procurement), Helmut Träris (Head of CCM Nearfood/Hard Goods), Thomas Schwetje (Head of Marketing/Services) Christof Braun (Deputy Head of Advertising), Estelle Schöpfer (Project Management), Lukas Scheuber (POS). Responsible at Valencia Communication: Michael Gerber (CD), Tommy Schilling (senior art director), Anett Oldenburg (junior art director), Guillermo Garcia (senior copywriter), Marco Fritz and team (polygraphy), Sabina Wothe, Jolanda Heller (consulting); production: Fototalier 4X5 Marcel Ringgenberg, Allschwil (photography), Sota AG, Zurich (image editing).
