Wirz Corporate supports HSBC with the launch in Switzerland
At the end of 2010, HSBC opened its new corporate banking division in Switzerland. Following an agency pitch, the financial services provider had previously selected Wirz Corporate as its communications partner. The launch was prepared in close coordination with the London headquarters and the local HSBC team.
Wirz Corporate orchestrated all communication initiatives, organized interviews for Swiss and international HSBC representatives, arranged speaking opportunities at industry events, and developed a strategy for long-term positioning in the Swiss market. In addition to PR, Wirz Corporate also handles other tasks in the areas of branding, advertising, and marketing support for HSBC Corporate in Switzerland.
HSBC Corporate is an international financial services company with approximately 8,000 branches in 87 countries. From its new location in Zurich, HSBC offers corporate banking services to Swiss corporate clients as well as international companies headquartered in Switzerland, along with access to the global HSBC network.
