Audience Council: SRG should become more involved with 3sat
The Viewers' Council considers 3sat to be valuable and sees the joint channel operated by ZDF, ARD, ORF, and SRG as an ideal complement to Swiss Radio and Television. However, it would like to see greater involvement by SRG in the channel and, consequently, a stronger Swiss presence in 3sat's programming.
However, the Audience Council believes that Switzerland is underrepresented on 3sat. The SRG, which currently participates with a share of around ten percent, would have to get involved to a much greater extent. In addition, the Council would like to see Switzerland aspects addressed more in various contributions and broadcasts. The council also wants to see more aggressive marketing of 3sat in Switzerland.
From a Swiss perspective, the program "Schweizweit" is considered particularly important. It portrays a Switzerland that goes beyond the "depiction of beautiful mountains and landscapes" and also addresses current socio-political issues. It does not cement a clichéd image of Switzerland, but shows a realistic Switzerland in its diversity. However, several council members would like to see more references to the importance of Switzerland's multilingualism and cultural diversity. The audience council was critical of the partly topical, partly time-delayed broadcasting of news programs by the participating broadcasters. The fact that "10vor10" is always broadcast later is not justified.
