Reputation study: Swatch Group reclaims first place
Every year, GFK Switzerland conducts the representative «GFK Business Reflector» study to assess the reputation and standing of Switzerland’s top companies. In 2011, the Swatch Group regained the top spot after a one-year hiatus.
After 2009, the Swatch Group once again enjoys the best reputation among the Swiss population of the 50 companies surveyed, GFK Switzerland writes in a statement. The approximately 3'500 respondents attest the Swatch Group above all a high economic performance compared to the second-placed Migros-Genossenschafts-Bund. In addition, the Swatch Group also receives the highest sympathy scores. Close behind is Migros, which also improved slightly and received the best ratings, especially in terms of sustainability. New in the reputation top ten are Hilti and Emmi.
Big banks continue to catch up
Raiffeisen, the cantonal banks and Post Finance continue to benefit from the effects of the financial crisis and are well ahead of the two big banks, which are ranked in the bottom 10. However, Credit Suisse is now approaching the reputation level of 2007 again, while UBS is the winner of this year's ranking with a jump in reputation of almost 8 points.
The results of the representative study "GFK Business Reflector" are based on over 3'500 surveys in Switzerland. According to the company, the aim of the study is to provide objective and precise reputation monitoring for commercial companies. Aspects such as image, awareness, quality, innovation, emotional components and sustainability are examined. Swiss companies can work specifically on their reputation and position themselves consciously.
Top 10:
(Table: Gfk.ch)
