Sky pay station in the red
Pay-TV broadcaster Sky was again in the red in 2009. The net loss increased from EUR 270 million to EUR 677 million, while revenues fell from EUR 941 million to EUR 902 million.
The change of name from Premiere to Sky resulted in a write-down of 254 million euros for the Group. This was reported by the media service Kress.de. Meanwhile, Sky has reduced its mountain of debt from 318 million euros to 162 million euros. This does not yet include the proceeds from the recent capital increase of 110 million euros. Despite the multi-million advertising campaign to mark the name change, the number of subscribers has increased by only 105,000 in the past six months.
