High voltage lets vote for Big
After last year's catwalk campaign "Life is a catwalk", the Zurich fashion store Big is launching the big street and club voting in Zurich this year.
As every year, the campaign kicks off with a poster campaign showcasing the spring and summer collections. The subjects show what has always happened every day on Zurich's streets: people "vote" and people are "voted". What otherwise only goes on in people's heads is now shown one-to-one by Big, with the model receiving the highest score of 10 for look and outfit from bystanders.
The "Voting" concept will accompany this year's Big advertising measures on several levels. Actions in clubs and on Zurich's streets and squares are already being planned. Various guerrilla actions will certainly cause a stir, according to the press release. The subjects can currently be seen in and around Zurich on billboards, on e-boards and in cinemas as well as on advertisements and at POS.
Responsible at Big: Sylvie Gablinger, Silvia Klein. Responsible at Hochspannung, Zurich: Tom Fäh, Marco Huber, Matthew Katumba, Julian Murer, Elisa Stahel, Alex Taiganidis, Angela van der Sman. Photographer: Pierluigi Macor.
