Winterthur: Large-scale advertising on buses annoys passengers
Winterthur bus passengers insist on a view: Stadtbus has recently had to accept numerous complaints about the large-scale advertising on the buses. The full stickers on the doors are the main cause of complaints.
Stadtbus is now examining how these complaints can be taken into account, writes the city council according to SDA in a response to a written question from the AL. As a countermeasure to the critical customer reactions, some of the window banners have already been removed. In the new buses, the articulated zone is also transparent, so that the brightness inside the bus is increased. However, the City Council notes that the advertisements on the buses have already been significantly improved compared to the past. For the city council, meeting customer demands is also "in tension with the strategy of generating extensive additional revenues."
(Image: Stadtbus.winterthur.ch)
