Last but not least: Berlusconi press outraged by Italian Ikea advertising
Ikea has advertised in Italy for the opening of a new Ikea store in Catania, Sicily. The fact that the Swedish furniture store uses a gay couple for the motif is not met with enthusiasm by Berlusconi's newspaper Il Giornale.
The overly innocuous image of a couple of men holding hands, photographed from behind, even reminds the conservative daily Il Giornale of an ideological mission, as the gay news portal Queer.de quotes the daily. The subject adorns the headline "Siamo aperti a tutte le famiglie" - "We are open to all families", which drives the Berlusconi journal to the statement that Ikea operates an ideological mission to create social equality through low prices. Even if the paper did not dare to argue directly against gay rights, it is still claimed that this egalitarianism is a provocation. After such a reaction, one can only wait for the ice cream producer Antonio Federici Gelato Italiano to move its advertising subject - gay Catholic priests - from England to Italy, and wait for the homophobia bang.
