Basel government pays for Swiss Indoors as an advertising platform
The Basel government wants to continue to use Swiss Indoors Basel as an advertising platform. The city canton is to spend a total of almost two million francs on its marketing commitment to the international indoor tennis tournament from 2011 to 2016.
The city-canton advertised itself for the first time at the Swiss Indoors in 2006. This was announced by the government on Tuesday. It is now asking the Grand Council for a loan of CHF 1.944 million for further appearances up to 2016. Basel-Stadt wants to present itself worldwide as an efficient and attractive economic metropolis, a popular place to live and a cultural center. The tennis tournament, with its high international profile, is an ideal platform for this, according to the communiqué. Evaluations have shown that the marketing efforts to date have been extremely successful.
