Last but not least: Overcoming income inequality with a ban on advertising
China wants to combat the widening gap between rich and poor. Concrete measures have already been introduced: Billboard advertising for luxury goods is banned in the capital Beijing with immediate effect.
Luxury advertisements and advertisements for "foreign cult" products must be removed by mid-April. According to the newspaper China Daily, words such as "royal", "luxury" or "high-end", which are often used in advertisements for houses, cars or wines, are also banned. Companies that do not comply - and thus torpedo the goal of "overcoming unfair income distribution" - must expect a fine of over 4,000 francs. This is the root of the problem! Let's hope that the Chinese government has a plan B up its sleeve.
