Wirz advertising: Broken cars advertised for the TCS
Touring Club Switzerland is launching a radio ad campaign to raise awareness among drivers about its roadside assistance service and thereby attract new members. The ads, created by Wirz Werbung, show that people tend to underestimate how prone their cars are to breakdowns.
The radio spots begin as if a great new car is being advertised, but then not only are the first-class equipment details listed, but also the flooded fuel pump or the nasty marten damage. Finally, the voice-over points out that even the best car can break down. The radio spots run throughout March on various Swiss stations.
To the spot: Family car.
To the spot: Compact car.
To the spot: Sports car.
Responsible at TCS: Stéphanie Durrer (Marketing Project Manager), Peter Fluder (Senior Marketing Project Manager). Responsible at Wirz Advertising: Philipp Skrabal (CD), Andi Portmann (lyrics), Nicole Suter (art buying), Marcel Niedermann (PR consultant), Selmi Tonstudio (production).
