Advico Young & Rubicam serves up joie de vivre
Barilla is known for Italian pasta and pasta sauces. To bring the authentic taste of Italy to Switzerland, Advico Young & Rubicam adapted a TV commercial.
The commercial shows step by step how to bring Italian joie de vivre to the table: with spaghetti al pesto alla genovese from Barilla. The new TV commercial can be seen from March 21.
Responsible at Barilla Switzerland: Christoph Birchler. Responsible at Advico Young & Rubicam, Zurich: Dominik Oberwiler (CD), Marietta Mügge (text), Carmela Dias (consulting), Hastings AG/Ultra Images AG (production).
