SFLB: "If you don't like shopping centers, you should go to Sihlcity"
Die Agentur SFLB hat für das Einkaufszentrum Sihlcity eine neue Radiospot-Serie gestaltet. Die Botschaft der Kampagne: «Wer Einkaufszentren nicht mag, sollte ins Sihlcity gehen».
There are people for whom shopping in a large shopping center quickly becomes too much. According to the motto of the campaign designed by SFLB, these people should all go to Sihlcity. Because the architecture, the location, the many possibilities in addition to the range of stores - all this makes shopping much more pleasant. Even the biggest haters of shopping centers should get their money's worth in Sihlcity. This is precisely where the radio spots designed by Spillmann/Felser/Leo Burnett come in.
