Matter & Gretener: Campaign realized for Siemens Switzerland
The Zurich-based agency Matter & Gretener has developed a new campaign for the Mobility Division of Siemens Switzerland, which develops connected transportation systems for the efficient transport of people and goods.
According to the agency's press release, the intelligent mobility solutions from Siemens Switzerland ensure our mobility and therefore have a major impact on our lives. However, this influence usually goes unnoticed - until the "Siemens Switzerland moment", which is dramatized in the campaign developed by Matter & Gretener. In it, a person becomes aware that Siemens Switzerland ensures a high level of travel comfort, a reliable timetable, quiet rolling stock, environmentally conscious mobility and much more that makes Swiss public transport so outstanding.
The campaign can be seen on advertisements, posters, rail posters and streetcar posters.
Responsible at Siemens Switzerland: Beatrice Müller. Responsible at Matter & Gretener: Daniel Matter (CD), Dominik Imseng (text), Urs Hartmann (AD), Julia Batzlen (graphics), Marcus Gretener, Simone Frei (consulting). Photography subject "St. Jakob Stadium": Roth-Schmid.
