Weber Harbeke Partners: The colorful sides of Pfister revealed
The agency Weber Harbeke Partners has realized the new Pfister spring catalog as well as posters and POS material for Pfister.
Pfister's new spring catalog is designed to "whet the appetite for color," the agency writes in a statement. Photos and texts on the individual color worlds encourage people to furnish their homes in a new and colorful way just in time for spring. Thus one learns that orange gives strength, yellow furniture appears less massive, red in the dining room strengthens communication and blue favors the sleep quality.
The 156-page work was distributed to over one million Swiss households. In support, the subjects also appear as posters and POS material in and around Pfister stores. A making-of of the catalog is available in the E-magazine from Pfister can be seen.
Responsible at Möbel Pfister, Suhr: Carlos Friedrich (Head of Marketing Communication), Gianne Holmgren (Head of Advertising), Roland Flückiger (Head of Production). Responsible at Weber Harbeke Partners, Zurich: Max Weber, Thomas Harbeke (CD), Karin Both (consulting), Evelina Melchiori, Dieter Kubli (AD), Mimoza Paloka (DTP), Anne-Catherine Eigner, Christian Sidow (text). Production management photo: Maya Baumgartner. Photos: Andrea Diglas (People/Facilities), Martina Meier, Rita Palanikumar (Facilities). Styling: Marianne Kohler (Lead Styling), Aleli Leal, Monika Hansen, Karin Frey.
