KSB for Coop: Fashion & Fairness promoted
Coop Naturaline's new campaign will be launched at the start of spring. The advertising agency KSB Krieg Schlupp Bürge is behind the campaign.
As with the previous collections, the fair trade organic cotton line will be presented by Naturaline ambassador Melanie Winiger. The people who are jointly responsible for the ecological and sustainable production in Tanzania and India also have their place in the communication. The photos for this season's campaign were taken by Francesco Carrozzini. The new collection is now available in Coop City department stores and is being promoted nationally via a large supplement in the Sunday press as well as advertisements in the general press and in various fashion and women's magazines and posters.
Responsible at Coop: Jürg Peritz (Head of Marketing/Procurement), Gerhard Beutler (Head of Category Management Textiles), Ursula Künzle (Head of Advertising Coop City), Stephanie Bichsel (Advertising Coop City ), Eliane Peritz (Designer Naturaline). Responsible at KSB: Uwe Schlupp (CD), Anita Kummer (AD), Joël Gessler (graphics), Nina-Britt Rauer (text), Dany Kielholz, Flavia Salvisberg, Ibtissam Aiterrami (consulting), Raphael Koller, Roman Limacher (DTP), photo: Francesco Carrozzini. Image processing: Detail AG.
