Ebookers.ch presents the new claim on TV
Starting Monday, the online travel portal Ebookers.ch will launch a series of TV commercials in German-speaking and French-speaking Switzerland. The new tagline, «book easier, travel happier,» will be introduced through colorful visuals.
In the last few months Ebookers.ch has optimized its website. A mobile website shortens and simplifies the booking process for the user, true to the claim "book easier, travel happier". The TV campaign conveys this claim in moving images, says Matthias Thürer, Head of Marketing for Ebookers Switzerland, Germany and Austria. For 20 seconds, the viewer follows a couple through the booking process and their experiences during the trip. The commercials, produced by the London agency Watermill, will be shown for several weeks until the end of May in German-speaking Switzerland on the channels SF1, SF zwei, 3+, RTL, kabel eins, ProSieben, Sat.1 and VOX. In French-speaking Switzerland, viewers of TSR1 and TSR2, M6 and RTL9 will be able to enjoy the colorful mini-movies.
Responsible at Watermill: Bertie Miller and Dave Waters.
