The House Agency makes lovers kiss for DKNY
«Kiss in the Cab» is the name of the international campaign for the launch of DKNY's new fragrance, «The Fragrance.» The House Agency brought the campaign to Switzerland.
DKNY invites all lovers to be part of the NYC campaign. Couples capture their passion via photo, upload it to Facebook and share it with friends to participate and vote. Whoever has the most votes will win a trip to New York. The House Agency was commissioned with the concept and its implementation for Switzerland. To launch the online contest and put the first pictures in the gallery, an outdoor shoot with photographer Christian Dietrich was held in Zurich with volunteer couples. Further kiss shoots in Zurich clubs will follow. The online campaign will be specifically advertised in selected blogs, forums, websites and perfumeries and will last until the end of April.
(Photos: Christian Dietrich)
