Last but not least: Even figure skaters sometimes switch to sneakers for Nike
For the Zurich Marathon—and for Nike—Sarah Meier and Stéphan Lambiel have, for once, taken off their ice skates and swapped them for running shoes. They’ll be competing against Zurich’s runners in the Team Run.
The team is called Lunar Stars and consists of the two figure skaters Sarah Meier and Stéphan Lambiel, former national team player Alain Suter and Jontsch Schächter, presenter at Radio Energy Zurich. They challenge the Zurich runners with the motto "Hang us out". All teams that are faster than the Lunar Stars will be entered into a prize draw to win a Running Team Weekend in New York worth over CHF 10,000.
The PR agency 2h2m has launched a campaign for this. This will be implemented by means of print advertisements, online, PR and at the Ochsner-Sport POS until the Zurich Marathon on April 17, 2011. All information for the Team Run will be available from the start of the campaign on March 1, 2011 at Ochsner-sport.ch to find.
Registrations for the Team Run are only possible via Teamrun.ch and there is a registration form for the Lunar Stars Challenge in every participating Ochsner Sport store. The registration deadline for the Team Run is April 7, 2011.
