Winner of the Marketing Trophy 2011
The winners of the 2011 Marketing Trophy were announced on Tuesday. Ego Kiefer won the Audience Choice Award for the project «Climate Protection Included—Ego Kiefer’s Bear-Strong Performance.».
Large companies:
Sam Sustainable Asset Management, project "Foresight in Sustainability. Foresight in Investments".
The sustainable asset management practiced by the company for years establishes itself in an environment of financially strong competitors. With strategic cleverness and persuasiveness, the unique investment boutique becomes a brand with a differentiating profile and market presence.
Agency involved: Euro RSCG Zurich.
Medium-sized companies:
Brack Electronics, project "DayDeal.ch, the Swiss live shopping community".
Day Deal offers one product per day, with limited availability and a special price. Day Deal is innovative for the Swiss market, is a clever combination of Brack.ch and live shopping and expands the basic business. New customer groups were reached through viral distribution and low prices, without competing with the Competec Group's retail customers.
Agency involved: Sculpt - Grafisches und digitales Atelier, Steckborn.
Small businesses:
Alois Scherrer, project "From 0815 transporter to specialist for textile logistics".
The marketing offensive to reposition the company in the textile logistics sector has significantly raised the profile of Scherrer AG with an almost unrivaled full service. The complete repositioning of the company was successful and has put the small family business on a par with the large multinational companies in the industry.
Agency involved: Agentur am Flughafen AG, Altenrhein.
NPO:
Swiss Radio and Television, "Every cent counts" project. The charity project with event character, organized by SF, DRS 3 and Swiss Solidarity, reached over 85% of the Swiss population and set new standards in multimedia use: almost 1 million starts of the livestream, comparable only to Federal Council elections. Almost half a million views on YouTube and over 50,000 fans on Facebook. Due to its great success, JRZ was held again in December 2010.
Initiator: Swiss Radio and Television.
Special price:
Rent a pensioner, project "Pensioners for rent" Pensioners on the siding?
Not with us, thought the initiators of the new job placement platform for supposedly retired people. Since then, pensioners have been in demand like never before. The business idea seems to be a real hit. The demand for pensioners for rent is huge and awareness of the project is growing daily. A new, innovative business idea that is unrivaled to date, with a target group that is growing at an above-average rate and has potential for the future.
Agency involved: Werbeanstalt Schweiz AG, Zurich.
Audience Award:
Ego Kiefer, project "Climate protection included - a strong Ego Kiefer performance"
Active in environmental protection for decades, the company wants to increase its market success and recognition as a Swiss quality brand with a new image. In line with the motto "special products deserve a special presentation", EgoKiefer launched its new umbrella image at Swissbau 2010 together with the market launch of the new EgoKiefer AllStar AS1® window line. An innovative and integrative concept with clear, up-to-date positioning.
(Image: Presseportal.ch)
