Comqed Dialog: GE Money Bank launches spring promotion
Comqed Dialog has launched the spring promotion for GE Money Bank. This is based on the umbrella campaign story.
The story dramatizes the interaction between borrower and bank. The story is continued in the spring promotion. The bank's positive credit decision is shown. The protagonist with the bonus amount in his hand presents it triumphantly to the potential customer and at the same time transforms himself into a testimonial through a direct approach.
The spring promotion will be communicated via print in the daily press and magazines, Switzerland-wide posters in all formats and online on the major news, lifestyle and sales portals with various banner implementations.
Responsible at GE Money Bank, Zurich: Andreas Siemers (Head of Marketing and Member of the Executive Board), Marco Giardina (Brand and Marketing Communications Manager). Responsible at Comqed Dialog, Erlenbach/ZH: Bettina Dührkoop (Strategy), Tomas Rozas (Creative Direction), Roman Steinacher (Consulting, Production). Responsible at OMD Media: Kerstin Weller (Media). Photography: Jonathan Heyer. Image editing: Stephan Riederer @Pixelpolish (digital image editing), Blue Horizon (litho).
