Swiss Marketing Day: Büro Troxler launches guerrilla campaign
Der diesjährige Schweizerische Marketingtag in Luzern steht unter dem Motto «Marketing für Marketing - Wertvoll oder wertlos?» Das Büro Troxler entwickelte zu diesem Thema eine Guerilla Aktion, um auf die Neugründung des Büros aufmerksam zu machen.
Vouchers were distributed in front of the KKL, placed on the toilets and bar tables and attached to the windshields of cars in the underground car park. The voucher deliberately played with the theme of the conference. The inscription "Voucher for creative advertising" was intended to create an impression of value. This was contrasted by the reduced design and simple nature. The question was to be asked: "Valuable or worthless?" and with the binder "find out on www.buerotroxler.ch" followed the call to get a picture of the agency for yourself and find out whether the voucher is of value to you personally and should be redeemed.
