Facelift and new content

Auto-Illustrierte is the only monthly car magazine in Switzerland that does not report on the Swiss car market from the perspective of the German titles. Successful on the market for many years, "ai" is also the most popular advertising platform for Swiss importers' brand communication thanks to its expertise and market knowledge. The magazine has now been restyled in time for the Geneva Motor Show. Under the leadership of Editor-in-Chief Ulrich Saffering and Art Director Silvio Lötscher, the editorial team has optimized the look and concept. In terms of content, the publication now rests on four pillars: Panorama, Test, Magazine and Fascination.

All content is focused even more than before on the automotive scene in Switzerland. New cars and accessories are examined specifically for their suitability for Switzerland and the tests are carried out with the help of independent Swiss test experts. A more opulent visual language and clearer reader guidance are also promised. "With the optimized units under the bodywork and the new design, Auto-Illlustrierte will be more than ever the Swiss car navigator for Switzerland," says Ulrich Saffering. From mid-March, the website www.auto-illustrierte.ch will also provide "more up-to-date and comprehensive editorial and advertising coverage of cars than any other medium in Switzerland", says Michael Kleinjohann, CEO of Motor-Presse Schweiz.

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