SRG: Leuenberger approves additional advertising blocks
Starting April 1, the SRG will be able to air additional commercials. The SP media minister has approved additional commercial breaks—though fewer than the public broadcaster had hoped for.
SRG has so far felt little of the general crisis in the media landscape. In the last four years, the number of employees has increased by 180 and personnel costs have even risen by 66 million. Now, however, the state broadcaster, which is financed by annual fees of CHF 1.1 billion, announced last week that it is to cut 100 jobs. The job cuts are intended to save around CHF 17 million from 2011.
SRG cuts 100 jobs
Now Leuenberger wants to allow SRG to sell additional advertising blocks, as Blick am Sonntag writes. The additional advertising blocks would concern the times before 6 pm and after 11 pm. This would make it possible to interrupt even short programs of 30 minutes with commercials. During prime time from 6 p.m. to 11 p.m., however, everything will remain the same. Advertising is possible between programs, but only for those that are longer than 90 minutes.
The Federal Office of Communications (OFCOM) assumes that this will reach the Federal Council by mid-March. This was confirmed by Matthias Ramsauer, Head of the Radio and Television Division at Bakom. According to expert estimates, this could open up a potential of five million francs for the SRG marketer Publisuisse, as Blick.ch writes on Sunday. However, SRG would have liked more advertising blocks. They wanted to be allowed to interrupt programs lasting longer than 45 minutes throughout the evening.
SRG cuts 100 jobs
Now Leuenberger wants to allow SRG to sell additional advertising blocks, as Blick am Sonntag writes. The additional advertising blocks would concern the times before 6 pm and after 11 pm. This would make it possible to interrupt even short programs of 30 minutes with commercials. During prime time from 6 p.m. to 11 p.m., however, everything will remain the same. Advertising is possible between programs, but only for those that are longer than 90 minutes.
The Federal Office of Communications (OFCOM) assumes that this will reach the Federal Council by mid-March. This was confirmed by Matthias Ramsauer, Head of the Radio and Television Division at Bakom. According to expert estimates, this could open up a potential of five million francs for the SRG marketer Publisuisse, as Blick.ch writes on Sunday. However, SRG would have liked more advertising blocks. They wanted to be allowed to interrupt programs lasting longer than 45 minutes throughout the evening.
