Neo Advertising expands media offering with Coop Pronto TV
On April 18, Neo Advertising will launch its new Adscreen network in Coop Pronto stores. In its initial phase, the «Coop Pronto TV» network will consist of 161 Adscreens in 161 stores.
The 100-second advertising run will consist of a mix of infotainment (weather, news, sports) as well as communication from Coop and advertising, according to a statement. As an advertising offer, 10-second spots will be aired weekly at a gross rate of 16,100 francs in all stores. Only four advertising companies in addition to the privileged Coop partners will have the opportunity to be present every week, it adds.
Neo Advertising is also planning combined offers consisting of Coop Pronto TV and the existing Shopping TV network in shopping centers as a complete solution at points of sale.
