Goldbach Media expands ad screen offering and adds Valora network to portfolio
Goldbach Media (Switzerland) is adding Valora's network of 487 screens to its Ad Screen portfolio and will begin selling advertising on them immediately.
Goldbach Media already upgraded its out-of-home advertising offering in December 2010 with the launch of the Migrol/Shell ad screen network, according to a press release issued on Wednesday. Now, with the launch of the "Valora Instore TV network", the national ad screen offering has become much more attractive.
The ad screen portfolio thus comprises more than 600 locations with over 2,300 screens. The Valora network comprises 164 locations in German-speaking Switzerland. These include 100 K Kiosks, 53 Avec outlets and eleven Press & Books bookstores. These are equipped with a total of 487 screens. The range is rounded off by 37 service screens at selected locations.
