FS Parker: Second Camel urban art campaign realized
The Zurich-based agency FS Parker developed the advertising campaign for Camel's new pack launch. The campaign includes a movie theater commercial and print ads featuring a QR code video.
The latest pack series was designed by Swiss urban artist "Shark". Camel has been supporting urban art culture in Switzerland since last year. This commitment includes various projects such as the Urban Art Studio, live painting actions and Urban Art cigarette packs.
FS Parker's ad subjects include a QR code that activates a making-of video on smartphones, showing the creation of the key visual illustration of "Shark" in his studio. The campaign can be seen throughout Switzerland from mid-February to March. It is accompanied by the project "Urban Art Studio goes Zurich City" - a pop up gallery on Langstrasse in Zurich.
Responsible at JTI Japan Tobacco International Switzerland: Julia Galka (Marketing), Benjamin Cerletti (Marketing). Responsible at FS Parker: Hannes Sigrist (Creative Direction), Roberto Arias (Project Management), Magdalena Zbiec & Jenny Heinicke (Art Direction) and Lukas Zindel (Design). Illustration: Harun Dogan aka "Shark
