Mammut turns 150 and calls for a summit climb
Next year, Mammut will turn 150. The outdoor gear manufacturer plans to celebrate this milestone with outdoor enthusiasts on the most beautiful peaks and has launched «the biggest summit project of all time» to mark the occasion. Starting in August, 150 teams worldwide are set to climb 150 peaks within one year.
Ambitious summiters can apply to be a team leader during the recruitment phase by creating a virtual 3D mountain. Once the mountain has been created on the Mammut website has been created, the mountain founders can look for supporters among friends and in the community who will help the mountain grow to the heights with their photo. The higher the mountain, the higher the chance of making it to the next stage. Depending on the country and allocated summit quota, a number of the mountain founders with the highest mountains will be invited to the team building phase. Each team leader is allowed to put together a team of two to six people. The teams are then scrutinized again by a panel of experts. Those who clear this final hurdle are allowed - with mammoth equipment and mountain guide - to embark on one of the 150 anniversary tours.
