Allaccess: Promotion for Bacardi realized
Bacardi Limited rum is the most popular rum in the world. Since it was founded by Don Facundo, Bacardi has stood for joie de vivre and enjoyment. Allaccess has brought the lifestyle of the founding father Don Facundo Bacardi to Switzerland: with the Bacardi Bottle Nights.
At the events in various clubs, guests were welcomed with a red carpet. For a bottle of Bacardi, partygoers were escorted by promoters to the Bacardi VIP lounge without queuing, as the agency writes in a press release. There, a goodie bag with Bacardi glasses, an ice cube mold and disposable cameras awaited the VIP guests, with which the night owls could capture the unique party. The pictures were sent to the guests and published on the Bacardi fan page. Guests were also pampered by the promoters outside the VIP lounges - everyone who ordered a Bacardi drink received a T-shirt.
The brand with the bat was present throughout the club: Bacardi bottles as lamps, a bat carpet, posters, table decorations and of course the allaccess promoters ensured an atmospheric night in the spirit of Don Facundo Bacardi.
Allaccess is part of the Y&R Group.
Responsible at Bacardi Martini Switzerland: Roman Küng (Senior Brand Manager). Responsible at Allaccess: Pamela Gemperli (Project Manager), Rémy Müller (Consultant Exxtra Communication), Benny Goldstein (Art Director), Sarah Paul (Graphics) and Marietta Mügge (Text).
