Last but not least: Sexy as only a "Subi" can be
Subaru once again sends the sumo wrestlers into the race. This time they pose lasciviously for the car manufacturer. Just as sexy as the "Subi" itself.
In 2008, Subaru Canada had sumo wrestlers advertise for them. The full-figured athletes leaned into the car wash. In the new campaign, the lightly clad Sumos appear even more provocatively under the motto "Sexy Comes Standard" - mostly on the hood of the vehicle. According to the creative team, they wanted to celebrate Japanese tradition and at the same time emphasize the "robust and sexy design" of the Japanese car. Task accomplished. After all, the Subaru Forester is not a sleek sports car!
http://www.youtube.com/watch?v=rOlluDJhXew
The agency responsible is DDB Canada, Toronto. The campaign has been on display since February.
The spot from 2008:
http://www.youtube.com/watch?v=0EVNDnvnAHs
