Swiss Advertising names Simon Ammann communicator of the month
The Swiss advertising agency SW has named Simon Ammann its "Communicator of the Month" for February. They say he is a natural talent, which is because he doesn't hold back.
Simon Ammann is obviously not only a great talent in his sport, but also when it comes to communication. Ammann flickers across the screen to say that the fact that even some sports fans stick with the sports channel is not just down to his very special sunglasses. At least that is the opinion of Swiss advertisers. Rather, it is because he is himself and does not allow himself to be distracted by microphones or cameras.
The way he embraced Federal President Doris Leuthard after his first gold medal at the Olympics was great cinema, SW praised in a press release on Monday. And immediately quotes communication scientist Paul Watzlawick: "You can't not communicate! All behavior has a communicative character.". Amman's outbursts of joy are infectious and the message is genuine, SW continued. President Doris Leuthard told Schweizer Illustrierte: "I will remember Simon Ammann's hug for a long time". SW is convinced that half of Switzerland will do the same.
The way he embraced Federal President Doris Leuthard after his first gold medal at the Olympics was great cinema, SW praised in a press release on Monday. And immediately quotes communication scientist Paul Watzlawick: "You can't not communicate! All behavior has a communicative character.". Amman's outbursts of joy are infectious and the message is genuine, SW continued. President Doris Leuthard told Schweizer Illustrierte: "I will remember Simon Ammann's hug for a long time". SW is convinced that half of Switzerland will do the same.
