Summa cum laude for the NZZ
After it became known that Defense Minister Karl Theodor zu Guttenberg allegedly plagiarized a large portion of his dissertation, the media have been reacting to the story and using it as a hook.
The NZZ am Sonntag is using the plagiarism allegations to promote its subscription. The minister is also said to have copied from the NZZ's weekend edition. Since Guttenberg's doctoral thesis was ultimately awarded "summa cum laude", the advertising motif now also has the top academic grade. And so the NZZ advertises with "Summa cum laude - University of Bayreuth" for its Sunday edition.
