Advico tells the more interesting stories for Sudden Rush
Life goes by so damn quickly. Before you know it, you're sitting on the sofa and boring your grandchildren to death with boring stories from the past. Advico has designed posters for Sudden Rush that position the surf travel provider as a tool against boring stories in old age.
The surf travel provider Sudden Rush helps - not against ageing, but thanks to exciting surf trips around the world, you have a few better stories to tell when you're old and doddering, as the agency describes its customers. Or what would you rather tell your grandchildren: "My hard-working path to becoming an authorized signatory" or "How I laughed in death's face off Lombok"?
The ads appear in various snowboard and surf magazines such as 7Sky, TIDE, BlueMag, SurfersMag and Whiteout-SkateboardMag.
Responsible at Sudden Rush: Jürg Eggenberger (overall responsibility). Responsible at Advico: Dominik Oberwiler, Thomas Schöb (CD), Martin Stulz (text), Isabelle Hauser (AD), Sandro Breu (consulting).
