Google: New media payment system One Pass
Google is taking on Apple. With its «One Pass» digital kiosk, Google is entering the market for digital payment systems and has already secured the support of several major German publishers.
The "One Pass" is intended to enable media companies to easily process subscriptions for their online editions. It is a technology that allows publishers to charge for information, announced Google CEO Eric Schmidt in Berlin, according to Wuv.de. The first partners are Stern, the Burda subsidiary Tomorrow Focus and Axel Springer.
Individual articles and other content on a media company's website can also be obtained in addition to subscriptions. Google takes care of user authentication, subscription management and payment processing. According to Schmidt, however, the customer data should remain with the publishers.
According to the responsible Google manager Madhav Chinnappa, the system will initially be introduced for the purchase of online editions on the PC. Later, a version for newspaper and magazine apps on mobile devices will also be introduced.
In contrast to Apple, Google wants to be satisfied with ten percent of sales.
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