High voltage: Green envelope from Cashgate restaged
Last summer, the Zurich-based advertising agency Hochspannung won the pitch for the personal loan and leasing provider Cashgate. In the meantime, the overall campaign, which has been on display throughout Switzerland for several months, has been realized.
The central element of the new campaign is the green envelope, which has long been used as a key visual at Cashgate. The agency has added a smiley face to the originally blank envelope, giving it a new meaning. The aim of the new advertising campaign is to strengthen the brand, raise awareness and further increase the acceptance of personal loans.
The campaign can be seen in several waves on posters, advertisements, mailings, Internet banners and various below-the-line measures throughout Switzerland.
Responsible at Hochspannung, Zurich: Tom Fäh, Stefanie Fricker, Marco Huber, Matthew
Katumba, Alex Taiganidis. Photography: Marc Straumann. Responsible at Cashgate: Edwin C. Dünki, Anita Bain, Ladina Baumann.
The campaign can be seen in several waves on posters, advertisements, mailings, Internet banners and various below-the-line measures throughout Switzerland.
Responsible at Hochspannung, Zurich: Tom Fäh, Stefanie Fricker, Marco Huber, Matthew
Katumba, Alex Taiganidis. Photography: Marc Straumann. Responsible at Cashgate: Edwin C. Dünki, Anita Bain, Ladina Baumann.
