The magazine new with app for iPhone
The magazine is now also available on the iPhone. The iApp for the weekend supplement of the Basler Zeitung, Berner Zeitung, Bund, and Tages-Anzeiger includes the stories and photo spreads from the print edition, as well as some additional content.
The formats have been specially adapted to the reading requirements of the small screen, according to a press release. All articles can be read vertically or horizontally, depending on preference. Slide shows with pictures from the magazine complement the texts. The magazine is available to download from the iTunes Store every Friday for CHF 1.10 per issue. If you have both an iPhone and an iPad, you only have to pay once and can access the magazine on both devices as well as in the archive.
The magazine also offers advertising customers an interesting platform to address the mobile readership, the press release continues. In addition to traditional advertisements, animated formats and video clips can also be placed.
The printed version of the magazine will continue to be published every Saturday in the Basler Zeitung, Berner Zeitung, Bund and Tages-Anzeiger newspapers.
