Publicis: Margrit heats up the mood for Maggi Cantonssüppli
The Maggi campaign—which was named Campaign of the Year in 2010 and features Claudio Zuccolini as the kitchen fairy Margrit—is once again making waves in 2011: New on the menu are the twelve new Maggi cantonal soups.
A 30-second commercial dramatizes the fact that enjoying these traditional Swiss specialities puts you in a good mood and gives you a heart-warming feeling of home by transforming a modern city apartment into a cosy chalet, including a lively musical interlude by Margrit.
To keep the cheerful mood high even after the main meal has been enjoyed, Margrit also plays her way into the hearts of soup lovers in cheerful 7-second reminders. The cantonal soup commercials can be seen in lengths of 30 and 15 seconds as well as in the 7-second reminder from February 2011.
Maggi cantonal soups 30' 2011 from Publicis Switzerland on Vimeo.
Responsible at Nestlé Suisse S.A.: Miguel Serrano (Head of Marketing Maggi) and Ulrike Henning (Brand Manager Maggi). Responsible at Publicis: Sacha Moser (CD), Viviana Chiosi and Peter Mauko Iten (AD), Andrea Zanzerl (graphics), Jan Krohn (text), Derya Derdiyok (FFF), Muriel Asté (Senior Brand Director), Olivier Pasche (Brand Director). Responsible at Optimedia: Nadine Müller (Client Service Director). Production: Manifesto Films, Reto Salimbeni (Director), Shannon Mildon and Daniela Berther (Producer).
