Lesch+Frei: Courage bears fruit against hunger
Swissaid is the aid organization that successfully supports people in the South even in seemingly hopeless situations and against all odds. So that they can live a life in dignity and without hardship. Lesch+Frei Zurich designed the current fund-raising campaign.
The campaign's subject is an African smallholder farmer who, with the help of donations from the population and the support of Swissaid, successfully fights hunger despite barren soil. In February 2011, the image will be used as a poster throughout Switzerland and will accompany the addressed direct mailing and the scatter mailing.
Responsible at Swissaid: Werner Küng (Head of Information + Fundraising), Pia Wildberger (Website + Magazine). Responsible at Lesch+Frei Zurich: Thomas Lüber (CD), Matthias Kadlubsky (AD), Irene Stutz (consulting), Barbara Meier and Désirée Guzzo (polygraphy). Responsible for the realization: Jonathan Heyer (photography, pixelpolish, image editing).
Responsible at Swissaid: Werner Küng (Head of Information + Fundraising), Pia Wildberger (Website + Magazine). Responsible at Lesch+Frei Zurich: Thomas Lüber (CD), Matthias Kadlubsky (AD), Irene Stutz (consulting), Barbara Meier and Désirée Guzzo (polygraphy). Responsible for the realization: Jonathan Heyer (photography, pixelpolish, image editing).
