Walker: Hyposwiss Private Bank new at Zurich HB
Hyposwiss Private Bank opened a 54m2 "communications branch" in the middle of Zurich's main train station at the beginning of the week. The mega poster by the Walker advertising agency is intended to humorously draw attention to the advantages of the tradition-conscious private bank.
Following the first launch of an advertising campaign since the over 100-year-old bank was founded last summer, the poster once again communicates the values of long-term investment in one simple sentence. The "Expect the expected" campaign will be expanded in 2011 in various print titles and will henceforth refresh the banking world with its simple messages on a weekly basis, the agency writes.
Responsible at Walker:Hansjürg Christen (Head Business Development & Finance), Marisa De Faveri Schweizer (Head Marketing & Communication), Carole Vogel-Ringli (Head Marketing & Communication), Pius Walker (Creative Director), Martin Arnold/Heinz Helle (Text), Golf Nuntawat/Stefanie Huber (Art Direction), Cornelia Nünlist/Lisa Binkert (Consulting).
Responsible at Walker:Hansjürg Christen (Head Business Development & Finance), Marisa De Faveri Schweizer (Head Marketing & Communication), Carole Vogel-Ringli (Head Marketing & Communication), Pius Walker (Creative Director), Martin Arnold/Heinz Helle (Text), Golf Nuntawat/Stefanie Huber (Art Direction), Cornelia Nünlist/Lisa Binkert (Consulting).
