Polyconsult: Energie Wasser Bern advertises with waste
Biogas is produced from organic waste and sewage sludge. With a simple yet unconventional campaign, Energie Wasser Bern shows how valuable, carbon-neutral energy is created from what might seem like useless waste.
With this campaign, Energie Wasser Bern illustrates its uncompromising positioning as a sustainable energy provider that focuses its public service on people and the environment. The campaign plays the entire cross-media repertoire: posters, advertisements, direct mailings, toilet postering, online content ads, Facebook, samplings.
Responsible at Energie Wasser Bern:Florian Knapp (Head of Marketing Communications). Responsible at Polyconsult:Silvio Truffer and Roger Ghezzi (CD/text), Peer Fankhauser and Karin Hirschi (graphics), Caroline Bühler (consulting), MediaPlus (media planning).
