Tele Züri : End of "Swissdate" matchmaking show
Tele Züri is discontinuing the program "Swissdate" as of mid-July 2010. This is the regional TV station's response to falling viewer numbers in recent months and the increasing difficulty in finding candidates for the singles show.
Over 250 associations and organizations were contacted and flyers were distributed in shopping centers. "The response rate was zero," editor-in-chief Markus Gilli told the SDA news agency. Today, the search for a partner apparently takes place on the Internet and no longer on a TV show. The concept for a new Saturday evening show is currently being developed. The new format will start in mid-August 2010. The previous "Swissdate" presenter Gabriela Ursprung will continue to be used as a presenter on Tele Züri, for example for the live broadcast from the Street Parade in Zurich.
