The subscribers of Werbewoche have voted: Nadine Borter is Advertiser of the Year 2011

The Advertising Personality of the Year award is one of the social highlights on the Swiss agency scene's agenda. The creatives chose their "king" for the first time back in 1977. This year marks the 34th time the title has been awarded. The industry leader of the year is chosen by the subscribers of Werbewoche. A final round of nominees is put forward by a kind of "Academy" of all previous advertisers of the year. For the first time, the editorial team has also sent two advertisers from the new online generation into the race with a "wild card". Pierre C. Meier, Editor-in-Chief of Werbewoche, is delighted that the Advertiser of the Year is increasingly being taken seriously by the public and the media as an "ambassador for the industry". "The media acceptance of our choice shows that the readers of Werbewoche represent Swiss advertising as opinion leaders."

The new advertiser of the year is awarded the "Egon" trophy. The little man with an oversized mouth as a megaphone was designed by Swiss artist Max Grüter. The trophy is a small nod to the fact that advertisers are often said to have (too) big a mouth. The "Egon" will be presented at a gala dinner at Lake-Side Zurich. The "Campaign of the Year" is also honored on this evening in the presence of many personalities from the communications industry.

Here, the subscribers of Werbewoche and the viewers of Star TV jointly chose Sunrise's SMS campaign as the winner. It was created by the agency Spillmann Felser Leo Burnett. The Pralinato commercials for Frisco by Publicis were voted into second place. The cross-media campaign by Nadine Borter's Contexta with SBB's "leisure testers" came third. The commercials by ViznerBorel for Migrolino with comedian Kaya Yanar won an audience award because they received the most votes on Star TV.

Read more in the interview with Nadine Borter

former advertiser of the year.pdf