SFLB seals 10,000 apartment doors
To give the Swiss people a firsthand look at what can happen if people are still allowed to keep firearms at home, Spillmann/Felser/Leo Burnett has developed a thought-provoking advertising campaign: 10,000 apartments are turned into crime scenes by sealing them off with adhesive tape that looks like official police tape.
Only on closer inspection does the shocked resident realize that he has been lucky once again and that the seal is not an act of violence, but prevention. "So that your home does not become a crime scene" is written on the light blue adhesive strip. And the solution is included: "Vote YES to protection from gun violence on February 13."
Actor Stefan Gubser personally sealed some of the 10,000 apartments in German- and French-speaking Switzerland as part of this campaign.
Responsible at the initiative committee of the popular initiative "For protection against gun violence": Nina Regli. Responsible at Spillmann/Felser/Leo Burnett: Barbara Hutter (text), Raul Serrat (AD) Martin Spillmann (CD), Fabienne Schoberth, Pam Hügli (consulting).
