Saatchi & Saatchi: New appearance for the city of Geneva
On Tuesday, Geneva unveiled its new brand identity following a 13-day teaser campaign. Saatchi & Saatchi Switzerland was commissioned by the Geneva Tourism and Convention Bureau to develop the new strategy and the corresponding campaign. The goal is to position the city as «A World of Its Own.».
The logo, whose typography is based on Gill Sans and Adobe Jenson Pro, is intended to illustrate the historical openness of the city. The fountain, a symbol of Geneva, has been integrated into the new logo. A short film can be seen on the website Geneve-unmondeensoi.comshows well-known and lesser-known places and moments in Geneva that resemble a trip around the world.
The new website was announced with a 13-day teaser campaign by Saatchi & Saatchi. Numerous posters were put up throughout the city referring to Rejoignez-nous.ch. Online platforms and the Tribune de Genève also encouraged people to visit the website. The partners of the Geneva Tourism & Convention Bureau also enticed visitors to the website with discounts, cocktails, instant prizes and special service offers.
The new website was announced with a 13-day teaser campaign by Saatchi & Saatchi. Numerous posters were put up throughout the city referring to Rejoignez-nous.ch. Online platforms and the Tribune de Genève also encouraged people to visit the website. The partners of the Geneva Tourism & Convention Bureau also enticed visitors to the website with discounts, cocktails, instant prizes and special service offers.
Responsible at Geneva Tourism: Bodi Militza (Marketing Manager). Responsible at Saatchi & Saatchi: Philippe Meyer, Florence Bittel, Suzanne Breza, Sab Ahmed (Consulting), Philippe Schwaar (Creative Direction), Adriane Morard (Graphic Design), Gabriel Mauron, Fraser Grant (Creation), Pascal Greco (TV Producing). Production: Christophe Miville (Digital Producing, Grafmiville), Frederic Baillif, Valentin Waeber (Film Production, Fresh Production) .
