Publicis: Flown to Spain with Swiss for radio spot
Swiss is expanding its offerings at Geneva Airport with new flights to Madrid. To mark the occasion, Publicis has produced a radio commercial featuring a flamenco singer.
The listener knows after the first note that it's about Spain, and a few bars later that he can get to Madrid and Barcelona cheaply with Swiss from Geneva. Swiss' flights to Spain from Geneva are also publicized in French-speaking Switzerland with advertisements and posters.
To the spot: Swiss Geneva Madrid.mp3.
Responsible at Swiss: Christine Moch (Head of Advertising), Corinne Vogt (Advertising). Responsible at Publicis: Peter Rettinghausen (CD), David Hugentobler (text), Denis Schwarz (AD), Franziska Langenbacher (graphics), Silvia Holend, Dario Giacchino (consulting). Recording studio: Jingle Jungle.
