Data protection officer launches the "Netla - My data belongs to me!" campaign

The aim is to sensitize children and young people between the ages of 5 and 14 to the importance of handling personal data carefully. The campaign was initiated by the Council for Privacy Protection, which is made up of people from the worlds of business, science and data protection. According to SDA, its representative Matthias Kummer stated that privacy and data protection are not in vogue. Today, it is trendy to expose oneself.

This is not about demonizing modern technologies or developments. However, with every disclosure of information, a piece of identity and therefore also freedom and independence is given up, and many people are not aware of this.

Data protectionists want to change this with the "Netla - My data belongs to me!" campaign, and they want to start with young children. In their view, this is urgently needed: according to Investigations more toddlers can handle a computer mouse or open a web browser than swim, Kummer pointed out.

No advertising

The campaign is interactive. From next Monday, the website www.netla.ch will feature serialized comics and online games, as well as a picture story for pre-school children. These are designed to encourage children to examine their own behavior on the Internet. Young people can call up tips and deepen their new knowledge with a quiz.

The campaign, which was launched on European Data Protection Day, is set to run for three years and will cost around half a million francs. It is largely financed with funds from the private sector. However, the campaign does not contain any advertising, emphasized Kummer.